In my editorial calendar template it’s just a second tab in the spreadsheet where you can collect all your ideas in ONE place. The solution to this is what I call an idea bank. Post-its here, an Evernote file there, notes on their phone, scribbled on the backs of envelopes - or worse, they come up with great ideas in the shower or while driving or while cooking dinner, but never capture them at all! But some people have LOTS of ideas, they just can’t remember them all! This is the exact problem I created the Content Intelligence Agency to solve. They sit down to fill out their calendar - and have exactly zero ideas with which to fill it.
Some people have a big problem with the actual planning part of the editorial calendar.
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